Business Marketing
Ficha de unidade curricular - Ano letivo 2023/2024
| Code: |
MCE04 |
| Acronym: |
ME |
| Section/Department: |
Department of Marketing and Logistics |
| Semester/Trimester: |
1st Semester |
| Courses: |
| Acronym |
Curricular Years |
ECTS |
| MCE |
1º |
4 |
|
| Teaching weeks: |
15 |
| Weekly workload: |
| Hours/week |
T |
TP |
P |
PL |
L |
TC |
E |
OT |
OT/PL |
TPL |
O |
S |
| Type of classes |
|
2 |
|
|
|
|
|
|
|
|
|
|
|
| Head: |
João Paulo Sousa Crespo Laureano Baía
|
| Lectures: |
João Paulo Sousa Crespo Laureano Baía
|
Teaching language
Portuguese
Objetivos de aprendizagem
Contents
Bibliography
• Coe, J. (2004), “The Fundamentals of Business-to-Business Sales & Marketing”, McGraw-Hill;
• Hoffman, K. e Bateson, J. (2006), Princípios de Marketing de Serviços, 2ª ed, Thomson;
• Saias, L. (2007), Marketing de Serviços, 1ª ed, Universidade Católica;
• Kotler, P. e Keller, K. L. (2012), Administração de marketing, 14ª ed., São Paulo: Pearson Education do Brasil.
• Lendrevie, J.; Lindon, D.; Dionísio, P. e Rodrigues, V. (2015), Mercator da Lingua Portuguesa, Teoria e prática do marketing, 16ª Edição, Dom Quixote.
• Lendrevie, J.; Lindon, D.; Dionísio, P. e Rodrigues, V. (2018), Mercator - 25 Anos, Teoria e prática do marketing, 17ª Edição, Dom Quixote.
• Raisch, W. (2001) “The E-marketplace – Strategies for Success in B2B eCommerce”, McGraw-Hill;
• Hunter, V. and Tietyen, D. (1997) “Business to Business Marketing”, McGraw-Hill;
• Vitale, R. e Giglierano, J. (2002), “Business to Business Marketing: Analysis and Practice in a Dynamic Environment”, South-Western College Pub;
• Zeitmal, V. e Bitner (2005), Services Marketing, 4ª ed., McGrawHill;
• Lovelock, C. (2002), Services Marketing, 3ª ed., Prentice- hall Internacional Editions.
